May 25, 2022
In Business Forum
Perhaps you think of the shape of a Coca-Cola bottle, or perhaps you have specific memories that associate Coca-Cola with Business Email List summer. coke shape Source: Packaging Designers The 2 systems of the brain Daniel Kahneman , a Nobel Prize-winning social psychologist, explains that the brain operates on two separate systems. The first Business Email List system is based on instinct and intuition , while the second system is marked by rational thought . It may seem like the vast majority of our brain power goes toward rational thought, but in reality, up to 95% of the information we process goes through system one. Creating Brand Business Email List Awareness requires using the first system. Rational thinking just doesn't work to build brand awareness, but a more emotion-based approach is required. This is in contrast to Business Email List Digital Marketing, which is based on rational thinking, for example a campaign Business Email List that encourages consumers to buy now or lose the deal. Contrast this example of rational thinking with what happens Business Email List when a consumer is confronted with the plethora of brands on a shelf; his decision on which one to choose is usually guided by intuition. Above all else, building brand awareness means making a brand memorable. Jeni Romaniuk explains that brand awareness is the Business Email List measure of "how many people are exposed to the marketing activity. Along with how many people can remember the brand name." Creating Brand Awareness takes time Another important aspect is that Business Email List it takes time to develop brand awareness. While Digital Marketing moves at a breakneck pace, brand awareness can only be achieved over significant periods of time. Think about the future in the Business Email List medium and long term. As a result, Brand Awareness can be very difficult to measure, especially when it comes to ROI . If you want to test and measure the effectiveness of a Business Email List brand awareness campaign, it takes a minimum of 6 months of implementation before you see any effect.